The Columbia Sportswear Company and the Absa Cape Epic are proud to announce Columbia as Official Outdoor Lifestyle Apparel supplier. For at least the next five years, riders and supporters can look forward to premium event apparel and the perfect partner for all their outdoor lifestyle apparel needs.
“The Absa Cape Epic partners with premium businesses that share their values, and Columbia’s pioneering presence in sportswear is an excellent fit,” says Absa Cape Epic founder Kevin Vermaak. “We are pleased to have a new sponsor, and to be able to offer our riders and fans an exciting new line of premium outdoor lifestyle products.”
Pieter Strobos, MD of Columbia Sportswear, expressed his excitement to be a part of this premium and proudly South African event, “Following Columbia’s involvement in the recent UCI World Championships, sponsorship of the Absa Cape Epic was a natural progression in bringing the best sportswear to the mountain biking and broader outdoor lifestyle market. Columbia is proud to welcome the Absa Cape Epic riders and fans to the Greater Outdoors.”
In addition to outfitting the Cape Epic riders and crew, Columbia is developing specific gear for fans and supporters. Products will be available for purchase online, across Columbia’s retail store network, Columbia stockists and at the Cape Epic event. Visit www.columbiasportswear.co.za to view the innovative outdoor gear Columbia offers.
Columbia Sportswear have been ‘trying stuff’ since 1938 and have worked relentlessly to keep their customers dry, warm, cool and protected. Columbia has all the gear and supporting technology needed for the outdoor lifestyle – on the trail, the road, the river and the mountain. With an impressive collection of 19 technologies that make spending time in the outdoors more fun, Columbia is a market leader in sportswear innovation and design. Whether for riders or spectators inspired by what they see, Columbia has the perfect gear for the outdoors.