ABSA Cape Epic media launch

Crank Cycling News attended the ABSA Cape Epic media launch in the V&A Waterfront yesterday. The organisers pulled out all the stops and shed some light on some new sponsors as well as some other interesting media innovations. Keep reading to find some more detail.

First of the big news is that Telkom, Africa’s largest integrated communications company has come on board as a sponsor of the event. This is great news as it further opens up the Epic to the online world.

Secondly, the prologue in Tokai and the last stage into Lourensford will both be broadcast live on Supersport. This is huge. Both days will get 5 hours of live coverage, a first for mountain biking in SA. Hats off to Kevin Vermaak and team for making this happen. There is no better way to show off the event and the culture of mountain bike stage racing to the South African public. Repect.

Kevin Vermaak

I always enjoy attending these functions as you get to mix with the influential people of the cycling industry and some of the pro riders. I had a great chat with Ralf Naef who is back to ride the 2011 Epic with world XC champ Jose Hermida after a 3 year break. Ralf has been training and living in Stellenbosch for the last month with his family. He rates Jonkershoek right up there with the worlds best trails and said that the ‘G-Spot’ is his favourite trail to ride. Apparantley nothing in Europe compares which shows how spoiled we are here in the Western Cape.

Ralf Naef and David George

I also got to chat to David George who together with Kevin Evans are the South African team to watch. David and Kevin have formed the new Team 360Life and are my pick for the win in 2011. Training has been going for them and Kevin had recovered nicely after having his appendix removed in December. I always say that forced rest is good for both the body and the mind. Watch these guys.

This years ABSA Cape Epic is going to be nail biting stuff. Bring it on.